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Meet Our NIA Twin Cities 2025 Spotlight Members

Thu, 12 Mar 2026 18:18:34 GMT

Growth Through Committment, Advocacy, and Networking Success

At Network In Action – Twin Cities, our community continues to grow because of members who show up for each other, invest in meaningful relationships, and champion the success of fellow business owners. Each year, we proudly recognize Spotlight Members whose professionalism, generosity, and collaboration truly reflect what it means to be part of this network.

For 2025, we’re excited to celebrate twelve outstanding professionals who not only excel in their own fields but also play an active role in strengthening the Twin Cities business community through NIA. Join us in recognizing their impact and get inspired by the power of relationship-driven networking.

Derek Strong, CFP®, CIMA®, Financial Planner – Hemingway Wealth Management

Derek Strong is a financial planner with Hemingway Wealth Management who helps individuals and families build long-term, values-aligned financial strategies. Known for his thoughtful, education-first approach, Derek supports NIA members with guidance on retirement planning, wealth management, and investment decisions that support both life and business goals.

Dave Peppelman, HVAC Implementer

Dave Peppelman brings a process-driven, “get-it-done” mindset to the HVAC world, helping companies implement the systems, structure, and accountability they need to grow sustainably. His peers recognize him for being dependable, generous with introductions, and always willing to collaborate on solutions that improve both comfort and efficiency for clients across the Twin Cities.

Christopher “Chris” Kartschoke, Franchise Owner – Gotcha Covered of Prior Lake

Chris Kartschoke leads Gotcha Covered of Prior Lake, delivering custom window treatment solutions that balance style, function, and budget. Chris is known within NIA for his responsiveness, integrity, and commitment to making referrals look great by treating every project like a relationship—not a transaction.

Michael Bartus, REALTOR® – Lakes Sotheby’s International Realty

Michael Bartus is a REALTOR® with Lakes Sotheby’s International Realty who specializes in guiding clients through significant residential real estate decisions with a high-touch, concierge-level experience. His market knowledge, attention to detail, and strong communication style make him a trusted partner for NIA members and their referrals navigating competitive Twin Cities neighborhoods.

Sam Rouman, Wealth Advisor – IHT Wealth Management

Sam Rouman is a wealth advisor with IHT Wealth Management, helping clients integrate investments, risk management, and long-term planning into a cohesive financial strategy. Sam is appreciated in NIA for his clear, approachable way of explaining complex financial topics and for the steady support he offers fellow members and their clients.

John Simeone, Insurance Agent – State Farm

John Simeone is a personal lines insurance agent with State Farm who focuses on helping individuals and families protect what matters most through home, auto, and related coverages. As an NIA member, John is known for his reliability, thoroughness, and the way he makes every referral feel heard, informed, and confidently covered.

Rose Madison Jenkins, Speaker – Rose Inspires, LLC

Rose Madison Jenkins is a dynamic speaker and founder of Rose Inspires, LLC, where she equips audiences with messages of resilience, confidence, and transformational growth. Rose brings energy and encouragement to the NIA community, reminding business owners to prioritize mindset, purpose, and leadership as they build their ventures.

Lisa Brainer, REALTOR® – Keller Williams Preferred Realty

Lisa Brainer is a REALTOR® with Keller Williams Preferred Realty who serves buyers and sellers with a warm, client-first approach and deep knowledge of the Twin Cities market. Within NIA, Lisa is celebrated for her consistency, positive attitude, and the way she nurtures relationships long after the closing table.

Trish Perry, Business Coach – Harmonize Coaching

Trish Perry is a business coach and founder of Harmonize Coaching, helping leaders align their strategy, culture, and personal growth so their businesses can thrive. Trish is a steady encourager in NIA, offering insight, accountability, and thoughtful questions that help fellow members see new possibilities in their work and life.

Tanya Troska, Brand Developer & Manager – Back2Basics, LLC

Tanya Troska is the founder of Back2Basics, LLC, an award-winning small business brand management agency supporting service-based businesses with strategy, content, and digital presence. A founding NIA Twin Cities member and multi-year Spotlight honoree, Tanya is known for her generous mentorship, creative problem-solving, and unwavering commitment to helping fellow entrepreneurs show up consistently and authentically online.

Sarah Miklos, Licensed Acupuncturist – Anodyne Acupuncture

Sarah Miklos is a licensed acupuncturist and owner of Anodyne Acupuncture, providing holistic care that supports pain relief, stress reduction, and overall wellness. NIA members value Sarah’s calming presence, evidence-informed care, and her collaborative approach to integrating acupuncture into broader health and self-care plans.

Sue Ginsburg, SEO Client Success Manager – Intrycks

Sue Ginsburg serves as an SEO client success manager with Intrycks, helping businesses improve their online visibility and website performance through strategic search engine optimization. Widely recognized in NIA as a connector, Sue listens deeply, asks smart questions, and matches business owners with SEO solutions and introductions that move their goals forward.

Unlock the Power of Connections

Every 2025 Spotlight Member reflects the heart of NIA Twin Cities: show up, serve others, and grow together through genuine, consistent connection. If you’re a Twin Cities business owner or professional who’s ready for a networking experience built on real relationships—not random card swaps—we’d love to meet you.

Explore membership opportunities and upcoming events at NIATwinCities.com and take the next step toward a stronger, more supportive network for your business.

NIA Twin Cities Celebrates 4-Time Top Gun Winner Kim Tsoukalas

Sat, 07 Mar 2026 06:49:04 GMT

Kim Tsoukalas has once again raised the bar for what leadership and community-building look like at Network In Action Twin Cities.

Honoring Kim’s Achievement

As the NIA Twin Cities team, we are incredibly proud to celebrate our franchise owner, Kim Tsoukalas, on being named Network In Action’s Top Gun Award recipient for the fourth consecutive year: 2021, 2022, 2023, and 2024. This national recognition honors the highest-performing NIA franchise owners across the U.S., spotlighting both outstanding sales production and a deep commitment to member success.

What The Top Gun Award Means

For us, the Top Gun Award is not just about impressive numbers; it reflects leadership, consistency, and a relentless dedication to helping local businesses grow together. Kim’s approach to networking goes beyond transactional connections, focusing instead on authentic relationships that uplift our entire Twin Cities business community.

How Kim Leads NIA Twin Cities

Under Kim’s leadership, NIA Twin Cities has grown into one of the largest and most active franchises in the country, with six active groups out of 130 nationwide. Our members experience a dynamic, engaged environment that consistently generates meaningful referral business and real, measurable results.

A Member-First Philosophy

Inside our groups, one thing is clear: our members’ success is Kim’s success. Her member-focused philosophy ensures each business owner receives personalized support, intentional introductions, and strategic opportunities to thrive in the Twin Cities market.

The Strengths Behind The Success

Kim’s strengths in communication, activation, and inclusivity are felt in every meeting, event, and conversation. These qualities inspire our members to show up fully, collaborate generously, and pursue new heights in their businesses with confidence.

What Kim Represents For Our Community

To us, Kim truly embodies what it means to be a Top Gun in business networking: a standard of excellence, a heart for community, and a passion for member success that sets the pace for franchise owners nationwide. Her example drives our entire NIA Twin Cities team to keep innovating, supporting, and championing the entrepreneurs and professionals we serve.

Join The Momentum At NIA Twin Cities

If you’re a Twin Cities business owner or professional looking for a high-caliber, relationship-driven networking community, we would love to meet you. Learn more and explore membership opportunities here or reach out directly to Kim at kimt@networkinaction.com to start a conversation.

Five Consecutive Years Strong - Tanya Troska Named Spotlight Member November 2025

Mon, 08 Dec 2025 19:00:03 GMT

Tanya Troska, founder of Back2Basics, named Spotlight Member once again

Tanya Troska is one of the founding members of the Network In Action - Twin Cities franchise, and has made this networking group a part of her ongoing business plan each year. She is (currently) our only member to be celebrated for five consecutive years running, and she has been very vocal about how that strategy has paid off for her business growth and goals year-after-year.

So, as we wrap up another year of amazing networking activity with one of the strongest groups of professionals we've had since first launching NIA Twin Cities in 2020, we’re taking a deeper, more personal journey with NIA Twin Cities November Spotlight Member, Tanya Troska, Back2Basics LLC.

Today’s article steps beyond Tanya's amazing small business solutions and takes a deeper dive into the heart of who she is: her dreams, her defining moments, and the meaningful experiences that have shaped her. Keep reading as Tanya answers some fun and prying questions from NIA Group Leader, Vicki Fox.

Vicki : What’s a moment in your life that quietly shaped who you are today, even if most people don’t know about it?
Tanya : There are so many moments that helped make me the person I am today, from the loss of my father to a tragic accident at very young age, to growing up on a family farm where everyone pitched in to help every other family farm/er with their livestock or crops, watching family members start small businesses while still working their land, raising two children on the Autism spectrum and needing to learn a different way of communicating, facing and overcoming many moments of loss and challenge and using an aptitude for technology, strategic thinking, and a curious interest in physical arts, music, and even culinary creativity that all help shape my personal and professional journey.
Vicki: If you could instantly master one skill—professional or purely for joy—what would it be and why?
Tanya : I’d like to learn Spanish and French to open my options for traveling and areas for retirement.
Vicki : What’s one belief or philosophy you live by that guides your decisions?
Tanya : Do right by others, give more than you take, and leave any situation better off than when you first came across it and got involved.
Vicki : When you imagine your “perfect day,” what elements absolutely have to be in it?
Tanya : My family—children, husband, siblings, and mother— and my pets. No exceptions.
Vicki : What’s a fear you’ve overcome that you’re proud of, even if it seemed small to others?
Tanya: Talking in front of others – it sends me into a panic every time, but I force my way through it so I can share my experiences and expertise with others.
Vicki : What’s the best piece of advice you’ve ever received that still stays with you?
Tanya: Don’t let others’ opinions of you, what you’re capable of, or how they see you end up defining who you truly are and what you have to offer others.
Vicki : If your life had a theme song for the season you’re in right now, what would it be and why?
Tanya: Irrelevant – by P!nk
Vicki : What’s something you’re endlessly curious about, even if it has nothing to do with your business?
Tanya: Cooking – coming up with new recipes; Music – writing, playing, singing; Art – creating new canvas creations.
Vicki : What is one small daily habit or ritual that brings you joy or grounds you?
Tanya: Cooking, canning, and feeding family, friends, and neighbors.
Vicki : If you could relive one simple moment—not to change it, just to feel it again—what would you choose?
Tanya: Watching those “first moments” with my kids: first steps, first words, first time feeding themselves, first bite of birthday cake, first Christmas, first family vacation, first day of school, first best friend, first dance, first time driving, first time cooking their own meals, first graduations, school accomplishments, first concerts, first day off to college and watching them soar, first time seeing them get an award of achievement, first art project they created… all the firsts.
Vicki : What’s a dream or goal you had as a kid that still lingers in some form today?
Tanya: More time traveling and exploring the world with my husband and children, and starting a bed and breakfast that employs young adults who need a helping hand and are eager to learn a service trade or entrepreneurial skill.
Vicki : If you could spend an afternoon with anyone (living or gone) to learn from them, who would it be and what would you ask?
Tanya: I’d want my grandparents back so I had more time to talk with them, soak in their experience, and take note of their history and journeys.

Vicki: Thank you, Tanya, for opening your heart and letting us see the person behind the success. Your honesty, warmth, and willingness to share continue to inspire us all.

If you want to learn more about Tanya and Back2Basics LLC, active NIA Twin Cities members can reach out through our NIA website and schedule a one-to-one today.

Not a member, yet? Visit our About page to learn more about the uniquely powerful benefits of membership that keep strategic and stellar members like Tanya building business here.

Visit Back2Basics, LLC to request Discovery Call with Tanya to see how their brand management solutions can help your service-based business (or non-profit) in 2026.

Unlock Your Networking Potential: A Franchise Owner's Guide to Crushing It in the New Year

Tue, 12 Nov 2024 19:20:59 GMT

As we wind down 2024, I want to chat with you about making the most of your networking membership and boost your business in the new year!

Reflecting on Your Networking Journey

First things first, let's take a look back at 2024. How did you do with referrals? Did you send a lot? Were they good ones that turned into business? It's okay if things didn't go perfectly - that's why we're here to improve!

Building Stronger Connections

Think about your referral partners. Who are they? Do you need help figuring that out? I've got a worksheet that can help - just let me know if you want it!Remember, it's not just about quantity, but quality too. Are you being intentional when you refer someone? If you're not sure how to have a purposeful meeting, I'm here to help. Let's get down to business!

Nurturing Your Network

How are you taking care of your relationships? Are you thanking people who connect or refer you? Do you recognize them in meetings? Are you asking how you can help them too? It's a two-way street, folks!

To identify your top referral partners, consider the following steps:

Review your current network: Look at your existing clients, colleagues, and business connections. Who already knows and trusts your work?
Focus on complementary businesses: Seek out professionals or companies that offer services related to yours but don't directly compete. For example, if you're a health insurance agent, you might partner with financial advisors or employee benefits consultants.
Consider your ideal customer: Think about other businesses that serve your target audience. Who else do your ideal clients work with or buy from?
Look for alignment in values and goals: The best partners will share similar business ethics and objectives.
Evaluate potential impact: Consider what you could achieve together versus working alone. Look for partners with a strong network and influence in your industry.
Assess their reputation and credibility: Choose partners who are well-respected in their field and have a track record of successful collaborations.
Use LinkedIn and industry events : These can be great resources for finding potential referral partners in your field.
Consider existing advocates: Look at customers or contacts who have already recommended you informally. They might make excellent formal referral partners.
Analyze past referrals: If you've received referrals before, identify where they came from and consider formalizing those relationships.
Start small: Begin with 2-3 potential partners who seem to have the greatest alignment and potential impact.

Remember, the goal is quality over quantity. Focus on finding partners who can provide high-quality, relevant referrals rather than trying to build an extensive network of less effective partners.

Setting Clear Goals

Do you know who you need to meet and why they should know you? Are you asking for those connections and following through? It's important to be clear about what you need and who can help you get there.

To qualify potential referral partners, consider using the following criteria:

Complementary business focus: Look for partners whose products or services complement yours without directly competing. For example, if you're a marketing agency, you might partner with software companies or video production crews.
Shared target market: Ensure your ideal customers overlap with theirs. As the saying goes, "my ideal customer is your ideal customer".
Reputation and credibility: Choose partners who are well-respected in their field and have a strong reputation. This reflects on your brand as well.
Alignment of values and goals: Seek partners whose mission, values, and objectives align with yours. This ensures a more harmonious and productive partnership.
Communication and engagement: Look for partners who are active in their industry, regularly engage with their audience, and have effective communication channels.
Willingness to refer: Assess their enthusiasm and ability to refer your business. Are they genuinely interested in a mutually beneficial partnership?
Industry expertise: Consider partners who demonstrate deep knowledge and expertise in their field.
Network and reach: Evaluate the size and quality of their network. Do they have connections that could benefit your business?
Track record of successful partnerships: If possible, look into their history of collaborations and partnerships.
Mutual benefit potential: Ensure that the partnership can provide value to both parties. The relationship should be reciprocal.
Resources and capacity: Assess whether they have the necessary resources and capacity to effectively promote and refer your business.
Cultural fit: Consider how well your company cultures align, as this can impact the success of your partnership.

By evaluating potential partners based on these criteria, you can identify those most likely to contribute to a successful and profitable referral partnership. Remember to formalize your partnership with clear agreements and expectations once you've found suitable partners5.

Improving Your Process

Let's talk about your one-on-one meetings. Do you have a system? What about follow-up? Are you keeping track of everything in a CRM? Having a good process can make a big difference!

Looking Ahead to 2025

Take a minute to think about your networking goals for the new year. How can you do better? What changes can you make to bring your relationships to the next level?

Remember, I'm always here to coach you for success! We're in this together, and I want to see you thrive in 2025.

Now, here's what I want you to do: Think about who you'd like to see in your networking groups. Who could help you get more referrals or give you great referrals? Make a short list and email it to me at KimT@networkinaction.com .

Let's make 2025 your best networking year yet!

Resources for this article include: kiflo, referral factory, LinkedIn, Network In Action, Referralhero, Channeltivity, Entrepreneurs on Reddit, referralrock

Meet Our NIA Twin Cities 2024 Spotlight Members

Sat, 02 Nov 2024 03:08:02 GMT

At Network In Action (NIA) - Twin Cities, our community thrives through the dedication of our exceptional members. Each year, we spotlight individuals who embody professional growth, the spirit of collaboration, and a commitment to expanding business connections.

For 2024, we are proud to highlight these outstanding members who have not only succeeded in their own ventures but have also significantly contributed to the success of their peers.

Join us in recognizing their efforts and learn more about the power of a solid professional network.

January 2024: Chris Kartschoke, Franchise Owner of Gotcha Covered of Prior Lake

Chris Kartschoke is a driven franchise owner at Gotcha Covered of Prior Lake, specializing in providing top-notch window treatment solutions. Chris’s dedication to excellence has not only fueled his business growth but also strengthened connections within the NIA community, fostering opportunities for referrals and collaboration.
Learn more about Chris Kartschoke here

February 2024: Matt Djonne, Owner of Insights Bookkeeping

Matt Djonne, the entrepreneurial force behind Insights Bookkeeping, brings precision and clarity to business finances. His reliable and proactive approach has made him a go-to professional for bookkeeping needs, enhancing trust and efficiency in financial management among NIA members.
Learn more about Matt Djonne here

March 2024: Mike Theisen, Insurance Agent with State Farm

As a dedicated insurance agent with State Farm, Mike Theisen stands out for his personalized approach to home and auto insurance. Mike’s commitment to safeguarding what matters most to his clients, coupled with his active role in building connections within NIA, highlights his expertise and integrity.
Learn more about Mike Theisen here

April 2024: Sue Ginsburg, Client Service Specialist with Intrycks

Sue Ginsburg, a client service specialist at Intrycks, is a master connector who offer excels in bringing sound solutions to business owners who are looking to level-up their their website performance through SEO strategies. Her ability to bridge exceptional services with other key connections to propel client goals makes her an invaluable resource for NIA members.
Learn more about Sue Ginsburg here

June 2024: Lisa Brainer, REALTOR® with Keller Williams Preferred Realty

As a REALTOR® with Keller Williams Preferred Realty, Lisa Brainer exemplifies dedication and excellence in real estate services. Lisa’s proactive approach to client relationships and her involvement in professional networking make her a standout contributor to the Twin Cities community.
Learn more about Lisa Brainer here

July 2024: Susie Jose, Owner of Carfree Bookkeeping

Susie Jose, the owner of the award-winning Carfree Bookkeeping, is a respected leader in providing seamless bookkeeping solutions. Her precision and commitment to empowering businesses with strong financial management have garnered trust and admiration within the NIA network.
Learn more about Susie Jose here

August 2024: Andrew Stauff, Business Tax Strategist with M & E Catalyst Group

Andrew Stauff’s expertise as a business tax strategist at M & E Catalyst Group is unparalleled. His strategic approach to tax planning has helped numerous businesses thrive financially, making him an essential advisor and connection within the NIA Twin Cities.
Learn more about Andrew Stauff here

September 2024: Tanya Troska, Owner of Back2Basics Small Business Brand Management Solutions

Tanya Troska leads Back2Basics with an award-winning approach to brand management solutions. Her vision and innovative strategies support small businesses in elevating their brand identity and marketing presence, making her a pillar of growth in the NIA community.
Learn more about Tanya Troska here

October 2024: Ian Karanja, Owner of Onyx Insurance Brokers, Inc.

Ian Karanja, the visionary behind Onyx Insurance Brokers, Inc., provides award-winning insurance services with a personalized touch. His dedication to understanding client needs and supporting fellow business owners underscores his reputation as a leader in the industry and within NIA.
Learn more about Ian Karanja here

November 2024: Dave Priddy, Director of Sales with EPOCH Sales Management Solutions

Dave Priddy is a seasoned sales leader and the director of EPOCH Sales Management Solutions. His passion for driving successful sales strategies has empowered many businesses, strengthening partnerships and collaboration across the NIA network.
Learn more about Dave Priddy here

December 2024: Michael Bartus, REALTOR with Lakes Sotheby's International Realty

Michael Bartus, a distinguished REALTOR with Lakes Sotheby’s International Realty, brings a wealth of experience and dedication to high-end real estate. His professional expertise, combined with a strong network-building mindset, has made him a highly regarded member of NIA Twin Cities.
Learn more about Michael Bartus here

Unlock the Power of Connections

Every NIA Twin Cities member featured here has showcased not only their individual expertise but their commitment to lifting others through strong networking and referrals. If you’re ready to connect with professionals who understand the value of collaborative growth and community support, we encourage you to learn more.

Schedule a Discovery Call today and see how membership can unlock a world of opportunities.

The Power of Writing Great Testimonials and Reviews for Fellow Networking Members

Fri, 18 Oct 2024 03:08:02 GMT

In the world of business networking, one of the most impactful actions a professional can take is to write a genuine, compelling review or testimonial for another member.

This act goes beyond simply praising someone’s work; it builds trust, fosters deeper relationships, and enhances credibility for both the reviewer and the recipient. In this article, we’ll explore the benefits of writing and receiving reviews, share tips on how to craft meaningful testimonials, and provide guidance on how to request and repurpose them for maximum impact.

Why Writing Reviews is Empowering for All Involved

Writing a thoughtful review for a fellow business professional is a gesture of support and goodwill that can strengthen relationships and establish you as a trustworthy and engaged network member.

Here’s why it matters:

Elevates Your Professionalism: When you take the time to recognize others’ strengths and successes, it shows that you’re observant, appreciative, and generous. This boosts your reputation as someone who values collaboration and contributes to the growth of the community.
Strengthens Connections: Genuine testimonials deepen relationships. They show the recipient that their work is valued and respected, fostering a sense of loyalty and mutual trust that can lead to more meaningful business partnerships.
Boosts Visibility and Credibility: For the person receiving the review, positive testimonials enhance their credibility and visibility. They serve as social proof, making them more attractive to potential clients and partners.

Tips for Writing an Empowering and Compelling Review

To ensure your testimonial is both impactful and authentic, consider these tips:

Be Specific and Detailed: Avoid generic statements like “Great service!” Instead, highlight specific aspects of their work or character that stood out. For example, “Jane’s marketing expertise helped my business increase our social media engagement by 50% within three months.”
Use Your Unique Voice: Write in a tone that is true to you while still being professional. Authenticity resonates more than polished but impersonal language.
Include the Outcome: Share the results or changes that came from the experience you had with them. This makes the testimonial more compelling and valuable for anyone who reads it.

Formats for Reviews: Choosing the Right Platform

Different platforms offer unique advantages when it comes to sharing testimonials. Here’s a quick overview of where and how you can publish reviews:

Google Reviews : Posting a review on Google is highly beneficial for a business’s online reputation and visibility. It helps increase their search engine ranking and attracts more local clients.
LinkedIn Recommendations : LinkedIn is a professional networking powerhouse, and writing recommendations here bolsters the credibility of both parties. These reviews are visible on the individual’s profile and carry significant weight in professional circles.
Video Testimonials : A video testimonial is a powerful way to make your endorsement more personal and engaging. It allows you to communicate your experience with authenticity and emotion, which can leave a lasting impression on viewers. Video testimonials can be obtained in a variety of ways, including you recording the individual in person, or collecting them at an event where a professional is recording for you. But,

How to Engage Networking Members for Reviews

If you’re a business owner looking to request reviews from fellow network members, here are some effective strategies:

Make It Personal : Approach each request individually rather than sending out a mass message. Mention specific projects or collaborations where they witnessed your work firsthand.
Offer a Review Exchange : Let them know you’d be happy to write a review for them as well. This creates a win-win situation and shows that you’re invested in mutual support.
Utilize Networking Events : Take advantage of networking gatherings to remind members of your services and ask if they’d be willing to share their feedback. These face-to-face interactions can lead to more enthusiastic responses.

Repurposing Reviews to Build Consumer Trust

Once you have collected positive reviews, don’t let them sit idle. Here’s how you can leverage these testimonials to maximize their impact:

Share on Social Media: Post snippets of your best reviews on your social media channels to showcase client satisfaction.
Include in Marketing Materials: Use reviews in your brochures, email newsletters, and promotional flyers. Testimonials are a powerful addition to any marketing piece because they lend credibility and build trust.
Highlight on Your Website: Create a dedicated section on your site to showcase testimonials. This can significantly boost prospective clients’ confidence in your brand.

For more tips on building strong business relationships, visit our blog article on building momentum through the holiday season .

Discover the Power of NIA Twin Cities Membership

If you’re ready to take your networking efforts to the next level, consider exploring the benefits of joining NIA Twin Cities. Our members gain access to innovative tools like REPMAN, which makes it easy to request and publish reviews directly to your Google Business Account. In addition, we have award-winning brand and marketing professionals who can provide services and solutions to strengthen your brand and manage your business reputation effectively.

Connect with other professionals and learn how to harness the power of testimonials and reviews by reaching out through our contact form . Experience how strategic networking and a supportive community can transform your business.

Building Business Momentum Through the Holiday Season: A Guide for Small Business Owners and Top Sales Performers

Tue, 10 Sep 2024 03:08:03 GMT

The holiday season is often seen as a time to slow down and wrap up the year, but for small business owners and top-performing salespeople, it’s a golden opportunity to gain momentum. While others may be easing off the gas, this is your chance to accelerate your efforts, connect meaningfully, and set yourself up for an outstanding start to 2025.

This article will show you how to make the most of the holiday season, harness the power of networking, and build relationships that will drive your business forward. Read on to discover how to turn this festive period into a strategic advantage that keeps giving well into the new year.

Introduction: Navigating the 4th Quarter with Strategy and Purpose

As the year winds down and the holiday season approaches, many business owners and top-performing salespeople face unique challenges. The combination of end-of-year deadlines, holiday distractions, and the pressure to meet annual goals can be daunting. However, this time of year also presents tremendous opportunities for building relationships, nurturing connections, and setting the stage for a prosperous 2025. The key lies in harnessing the momentum of the holiday season to solidify your network and build new bridges that will lead to long-term success.

Where to Start: Leveraging Member-Centric Networking Groups and Events

Why Belong to a Networking Group?
Joining a member-centric networking group can provide unparalleled value. Groups like Network In Action Twin Cities offer a structured environment that encourages meaningful interaction, accountability, and support. Unlike casual networking, these groups focus on cultivating strong, trust-based relationships that yield consistent referral business.

Where to Network?
Seek out events hosted by reputable networking groups and open community gatherings. These events are fertile ground for making new connections. During the holiday season, there’s a festive atmosphere that makes people more open to conversations and relationship-building. For instance, check out Network In Action Twin Cities events for high-quality opportunities to engage with like-minded professionals.

How to Make a Meaningful Connection

Be Genuine and Intentional
As you attend these events, remember that your goal is not just to collect business cards but to build authentic relationships. Start conversations that go beyond business, focusing on personal stories, shared experiences, and common values. Listen more than you talk and look for ways you can add value to others' lives, whether through referrals, advice, or support.

Bring the Spirit of the Season
This is the season of giving, so embrace it in your networking efforts. Offer your assistance freely, whether it’s connecting someone to a useful contact or providing insights from your own experience. The more you give, the more trust you build, setting the stage for meaningful follow-ups and potential future referrals.

The Importance of Following Up

Timely and Personal Follow-Ups
A connection made without follow-up is an opportunity lost. Aim to reach out within 48 hours of meeting someone. Keep your message personal and relevant: reference specific points from your conversation and express genuine interest in continuing the dialogue. Sending a quick email, a LinkedIn message, or even a handwritten note can go a long way in establishing lasting professional relationships.

Why This Season Sets the Tone for 2025

The holidays are a unique time when people are naturally inclined to connect and reflect. By positioning yourself as a thoughtful and helpful presence now, you plant seeds that will grow into business opportunities in 2025. Remember, strong relationships don’t form overnight; they are cultivated over time with consistent effort and genuine care.

Experience the Power of Strategic Networking

To make the most of this season and experience the power of strategic networking firsthand, consider attending one of Network In Action Twin Cities’ upcoming events . Take this opportunity to see what sets member-centric groups apart and discover how they can elevate your business-building efforts. For more information or to visit one of our active groups, reach out and witness the difference in membership first-hand.

Embrace this season with a mindset of giving, and you’ll find that you receive so much more in return. Make the holidays the launchpad for an exceptional 2025.